One way to reorient your brand to aim for the hearts of your audience: Rather than obsess over what you want to say, ask:
How can we help those we hope to serve with their aspirations?
Answer that honestly and you’ll identify how your brand can align with what is really important to your audience. And when you align with what’s important to them, you become valuable.
Here’s an even more advanced exercise. Again, rather than listing out what you want to tell them, ask:
What profound positive impact can we have on a life, a community, or even the world?
Every organization has the opportunity to claim their meaning. And when it does, it connects with those you hope to serve in a way that is unparalleled. It is the most powerful way to win hearts.
We live in a world of distraction and information inundation. Unfortunately, with all our digital tools, it’s easier than ever for an organization to add to the cacophony of self-absorbed messages that fill our heads every day.
aimed is aimed at supporting you to understand and stand out!