Nowadays we are exposed to thousands of messages every day.

Who wants to be hit with another promotional message?

Yet, most brands don’t hesitate to crank out another self-absorbed message.

Tell a story about something that is incredibly moving.

Release something interesting to think about that could benefit the recipients life.

Understand aspirations and how your brand or company can help him along the path to reaching those.

Even though their head is full, suddenly they will have the capacity to listen to your message.

Because now you’re talking to their heart. And unlike their head, it has room.

One way to reorient your brand to aim for the hearts of your audience: Rather than obsess over what you want to say, ask:

How can we help those we hope to serve with their aspirations?

Answer that honestly and you’ll identify how your brand can align with what is really important to your audience. And when you align with what’s important to them, you become valuable.

Here’s an even more advanced exercise. Again, rather than listing out what you want to tell them, ask:

What profound positive impact can we have on a life, a community, or even the world?

Every organization has the opportunity to claim their meaning. And when it does, it connects with those you hope to serve in a way that is unparalleled. It is the most powerful way to win hearts.

We live in a world of distraction and information inundation. Unfortunately, with all our digital tools,  it’s easier than ever for an organization to add to the cacophony of self-absorbed messages that fill our heads every day.

aimed is aimed at supporting you to understand and stand out!